DRILL™ will help HR professionals maximize social medias impact on recruitment

Cleveland, OH–NAS Recruitment Communications today announced the release of its 5-step social strategy management process, DRILL™. DRILL–which stands for Define, Research, Initiate, Launch and Learn–helps HR professionals create a seamless and highly-focused plan to target the right audience and engage with users that can extend their brands influence or even be a potential hire.

"Our DRILL process is designed to help organizations adopt a social strategy in a way that is effective without being overwhelming." says Caroline Slomski, Interactive Marketing Strategist for NAS. "Recruiters already have a lot on their plates. Many fear the time investment required. They understand that, to be successful in this space, you have to engage daily and listen constantly. But they dont know how to do that without disrupting their work.

"We do. That is why we developed social media tools such as DRILL and the  NAS Social Media Boot Camp that speak directly to the needs of the HR community. Our goal is to help our clients launch social recruitment initiatives that help them cultivate personal interaction with influencers and candidates, rather than simply pushing out job postings."

Social networking is playing an increasingly important role in candidate sourcing. Why? Today, blogs attract a staggering 346 million readers; 700 million photos are being added to Facebook and viewers spend an average of 273.1 minutes watching online videos each month. Social media portals provide companies with a readily available pool of talent. Thats why, according to recent surveys, social networks now lead all other recruiting channels for planned investment by employers. Companies are looking for the most cost-effective, efficient ways to find new talent. And recruiting through social media can provide the return on investment they are looking for.

To find out more about  DRILL, NAS social strategy management process, or the NAS Social Media Boot Camp, please contact Patty Van Leer at pvanleer@nasrecruitment.com.