Cleveland, OH (PRWEB) March 18, 2010 –NAS Recruitment Communications will host the third in a series of free webinars for organizations that want to build and maintain a strong recruitment presence through social media strategies.

“Measuring Your Social Media: Discovering What Matters,” will be presented on Wednesday, March 31, 2010 at 10 a.m. PST/1:00 p.m. EST. Registration is free.

HR recruiters in organizations of all sizes are discovering just how essential social media is to today’s sourcing strategy. But being active in the space is only the first step. To achieve optimum results requires careful attention to social media metrics.

In “Measuring Your Social Media: Discovering What Matters.” presenter Kevin Hawkins, Senior Interactive Marketing Strategist with NAS Recruitment Communications will guide participants on the right way to set and measure meaningful metrics that can help them validate their investment.

“Demand is building for social media metrics—especially those proving ROI.” said Hawkins, “But because this space is growing and changing every day, finding the right tools is a challenge –they have to be constantly changing, too. Even the definition of a meaningful social media metric is in flux. That’s why social media requires a unique perspective from traditional analytics to track the effectiveness of an organization’s strategy and efforts.”

“Measuring Your Social Media: Discovering What Matters” will be presented Wednesday, March 31, 2010at 10:00 a.m. PST/1:00 p.m. EST. Early Registration is suggested.

NAS Recruitment Communications part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent.