NAS Press Releases

NAS Recruitment Communications welcomes Jimmy Stretz as Director of Business Development in Denver

cs-admin — Mon, 06 Feb 2012 16:09:00 GMT

NAS Recruitment Communications is proud to announce the appointment of Jimmy Stretz as Director of Business Development in Denver. In his new role with NAS, Jimmy will use his proven expertise in recruitment marketing to develop new business relationships with clients, lead and manage the employment brand discovery process, and devise targeted recruiting strategies to help clients connect with candidates via offline and online media channels. Jimmy will service accounts in the Central Region, his territory focusing on Wyoming, Utah, Idaho, Colorado and Nebraska.

“I’ve been in the employment field for several years, and I understand the nuance and intricacy of HR recruitment,” Stretz said. “It’s constantly evolving, and I look forward to the opportunity to guide the way for our clients. I’m excited to join the leader in recruitment communications, and to bring value to the NAS team.”

“Jimmy will be a tremendous asset to our clients,” added Matt Adam, NAS Executive Vice President and Chief Talent Strategist. “His passion for recruitment advertising and insight into where our industry is headed makes him an invaluable member of the NAS team.”

Jimmy is a University of Northern Colorado graduate with a degree in Liberal Arts. His unique background and experience includes roles as employment marketing consultant specializing in SEO and social media, and managing broker of a real estate firm, with responsibility for agent recruitment and hiring.

Please join us in welcoming Jimmy and wishing him much success in his new endeavor.

Reach Jimmy via office: 303-694-3600
email: jstretz@nasrecruitment.com
or cell: 720-219-3963

NAS Recruitment Communications delivers innovative strategies and superior solutions for online and offline candidate engagement, as well as expertise in career site analysis and development, employee onboarding, internal communications and HR metrics.

NAS Recruitment Communications welcomes Scott Lobash

cs-admin — Wed, 25 Jan 2012 21:19:00 GMT

NAS Recruitment Communications announces the appointment of Scott Lobash
as Director of Business Development in Minneapolis. In his new role, Scott will be
responsible for driving new business while servicing existing accounts in the West
Central market, his territory focusing on Minnesota, North Dakota, South Dakota and
Western Wisconsin. Scott will provide consultative services, lead employment brand
discovery and development, and devise recruiting strategies that will enable employers to
tell their unique stories using the most effective combination of online and offline media.

“I’m excited to be part of the NAS team,” said Lobash. I look forward to the opportunity
to use my consultative approach to provide the best, most effective solutions for our
clients’ recruitment needs.”

“Scott’s broad experience in advertising, marketing, management and sales makes him an
invaluable asset to the NAS team,” added Matthew Adam, NAS Executive Vice President
and Chief Talent Strategist. “We’re excited to have Scott on board.”

Scott is a Mankato State University graduate with a degree in Business Administration,
with concentration in marketing and management and a minor in economics. His unique
knowledge base is complemented by more than 10 years of experience in roles such as
senior account executive, online advertising; regional retail sales management; and media
specialist for a national advertising agency.

Please join us in welcoming Scott and wishing him much success in his new role.

NAS Recruitment Communications Promotes Jennifer Henley

cs-admin — Thu, 05 Jan 2012 19:35:00 GMT

For Immediate Release

January 2^nd, 2012

NAS Recruitment Communications Promotes Jennifer Henley to Regional Vice President & Talent Strategist

Henley to oversee Baltimore, Raleigh and Boston/New York Markets

NAS Recruitment Communications announces the promotion of Jennifer Henley from Director of Business Development to Regional Vice President & Talent Strategist. In addition to maintaining executive oversight of NAS’ Baltimore and Raleigh markets, Jennifer’s Atlantic Region has been expanded to include the Boston/New York marketplace.

Henley’s new role includes the opportunity to facilitate and serve in a Training and Development capacity for new DBD talent at NAS. “I’ve established a great regional team and will continue to coach and develop the skill set of new DBDs,” Henley says. She will also resume her responsibilities as a Talent Strategist, public speaker and thought leader for various industry associations and groups across the country.

“A driving force in NAS’ success has always been the solid network of support that we have,” Jennifer says. “Not only my team in Baltimore and Raleigh, but also the teams of Accounting, CASE, Creative, Human Resources, Insights, Interactive and IT who support us in corporate.
My new role is exciting, as it allows me to extend what I love best, and that is bringing on new business and helping the organization grow in profitability.”

Jennifer’s new appointment is the latest success in a career of progressively responsible positions at NAS. She began her career as an Account Executive in 2001. In 2003, Henley was promoted to Director of Business Development over the Baltimore region. During her tenure in this role, she transformed her office into one of the most successful generators of revenue. In fact, Henley has been awarded the NAS Recruitment Communications Director of the Quarter ten times in her successful career, and Divisional Director of the Year in 2004, 2005 and 2009.

“We always like to recognize and promote from within,” Matthew Adam says. “It is a pleasure to see a terrific talent progress within our organization the way Jennifer has. Her aptitude to train, mentor and develop the skill set of those around her, as well as her proven ability to cultivate high-level and influential new business relationships, makes her an invaluable asset to the NAS executive team.”

Please join us in congratulating Jennifer Henley on her promotion, and wishing her the best as she undertakes this exciting new endeavor.

NAS Recruitment Communications Expert to Deliver Webinar on Change and Innovation in Recruitment

cs-admin — Mon, 07 Nov 2011 20:54:00 GMT

FOR IMMEDIATE RELEASE

November 2, 2011

NAS Recruitment Communications Expert to Deliver Webinar on Change and Innovation in Recruitment

One of the most popular speakers in his field, Matt Kaiser of NAS Recruitment Communications will share his knowledge during a November 17 webinar offered by Monster Intelligence^®. Kaiser will discuss the changing landscape of candidate recruitment and offer new techniques and tools for connecting with job seekers.

Cleveland, Ohio–NAS Recruitment Communications’ Matt Kaiser, Vice President and Talent Strategist, will share his recruiting expertise with HR professionals during a November 17 webinar presented as part of a webinar series offered by Monster Intelligence^®.

Kaiser will discuss the challenge of connecting with candidates in an increasingly fragmented recruitment landscape in this Monster.com webinar titled Innovation in Recruitment. He will identify tools and techniques that organizations are using to reach and attract candidates in today’s world, and help attendees understand how to build a successful recruitment strategy.

“At NAS, we believe one of the best ways we can give back to our industry is to offer our thought leadership to the HR community,” says Matthew Adam, Executive Vice President and Chief Talent Strategist at NAS. “And I know Matt enjoys sharing his experience and knowledge with others. We hope that these kinds of sessions will stimulate a dialogue among professionals.”

Monster Intelligence^®, a service of Monster, provides information to help with strategic HR planning, up-to-the-minute snapshots of jobseeker activity and online job demand, and the latest national and local market trends.

NAS Recruitment Communications, an agency of McCann Worldgroup, delivers innovative strategies and superior solutions for online and offline candidate engagement, as well as expertise in career site analysis and development, onboarding, employee communications and HR metrics.

For more information, contact:

Matt Kaiser

Vice President & Talent Strategist

NAS Recruitment Communications

619-232-2275

mkaiser@nasrecruitment.com

NAS Recruitment Communications Expert to Present Webinar on Creating a Captivating Candidate Experience

cs-admin — Wed, 12 Oct 2011 12:57:00 GMT

For Immediate Release

October 13, 2011

One of the most popular speakers in the recruitment industry, Matt Kaiser of NAS Recruitment Communications, will share his expertise during an October 27th webinar offered by ERE. Kaiser will identify the techniques your company needs to attract, engage and retain the right talent.

Cleveland, Ohio–NAS Recruitment Communications' Matt Kaiser, Vice President and Talent Strategist, will share his recruiting expertise with HR professionals during an October 27^th webinar presented as part of a webinar series offered by ERE.

Kaiser will discuss the value of building a strong brand identity and candidate-friendly recruiting function to capture and engage the right candidates in his presentation, Creating a Captivating Candidate Experience. During the webinar, he will define factors that can influence a candidate’s decision to choose your company over a competitor, and share the tools and techniques to create a unique, memorable experience that engages and captures top talent.

In 1998, ERE was created as an online gathering place for recruiters to network, share best practices and learn from each other. More than a decade later, ERE Media has become the go-to source for information and conferences in the human resources and recruiting industries.

For more information, contact:
Matt Kaiser
Vice President and Talent Strategist, Pacific
619-232-2775

mkaiser@nascruitment.com

NAS Recruitment Communications Welcomes New Powerhouse Team in Texas

cs-admin — Tue, 13 Sep 2011 19:57:00 GMT

For Immediate Release

September 7, 2011

Gina Hollis, Austin, and Terra Lahrman, Dallas, join Kristine Rhodes, Vice President and Talent Strategist, Southwestern Region, to deliver recruitment advertising strateg

CLEVELAND, OH – NAS Recruitment Communications is pleased to welcome two new Directors of Business Development to its Texas Region. Based in Austin, Gina Hollis will serve as Director of Business Development for South Texas (all locations south of Waco, Texas); Terra Lahrman, who is based in Dallas, will serve as Director of Business Development for North Texas, Oklahoma, Louisiana and Arkansas. They join Vice President and Talent Strategist for NAS’ Southwestern Region Kristine Rhodes, who will lead the new Texas team.

In their new roles with NAS, Hollis and Larhman will build and foster relationships with clients, provide consultative services, lead employment brand discovery and development, and generate recruitment strategies that will enable employers to connect with candidates via the most effective online and offline channels.

“I am pleased to be back with NAS, where I started my career,” said Lahrman. “I have a true passion for NAS and its mission to position employers in the best possible light for candidates. I am eager to begin working with clients in the Dallas area.”

“I feel fortunate to be a part of the NAS team,” added Hollis. “I look forward to using my expertise to help our clients tackle their recruitment challenges.”

Hollis brings a wealth of experience to her current position that includes building strong professional relationships with organizations of all sizes. She has partnered with clients to develop effective digital strategies, improve brand messaging and delivery, and maximize ROI, all while ensuring impeccable quality and superior service. Hollis currently serves as the Communication VP for the AMA board in Austin and holds a bachelor’s degree in communications from Baylor University.

Larhman brings more than 15 years of employment marketing experience to her current role—experience that has made her an active listener, a proactive strategist, a consensus builder and an exceptional steward of client budgets. A true advocate, she helps clients reach candidates in effective and cost-efficient ways to maximize both recruiting success and ROI. A member of SHRM and SMA, Larhman is frequently a featured speaker at HR events. She has completed coursework in entrepreneurship at the Caruth Institute, part of Southern Methodist University’s Cox School of Business.

Leading the NAS Texas team is Kristine Rhodes, Vice President and Talent Strategist for the Southwestern Region. With more than 20 years of marketing and recruitment communications experience, she has provided consultation, competitive research/analysis, employment brand development, digital media engagement, onboarding and talent retention strategies for a wide range of clients. Rhodes currently partners with many NAS clients, including Microsoft, CDW, U.S. Cellular, HCA North Texas, Sun Healthcare Group and Hyatt Global. She holds a bachelor’s degree in fine arts, with minors in communications and public relations, from Southern Methodist University, and is a nationally recognized speaker on employment branding and talent acquisition.

“With the hiring of Terra and Gina, we have significantly increased our presence in the Texas marketplace,” said Rhodes. “Each will be a great asset to my team. I am excited to work hand-in-hand with Terra and Gina to develop leading-edge recruitment strategies for our clients.”

Please join us in welcoming Gina and Terra in their new roles.

To reach Gina Hollis, Terra Lahrman or Kristine Rhodes:

Kristine Rhodes–Vice President, Southwestern Region & Talent Strategist

972-447-9403 or krhodes@nasrecruitment.com

Terra Lahrman–Director of Business Development, Dallas

469-243-3198 or tlahrman@nasrecruitment.com

Gina Hollis–Director of Business Development, San Antonio

512-767-2382 or ghollis@nasrecruitment.com

NAS Recruitment Communications Expert to Deliver Webinar on the Value of Corporate Websites in Candidate Recruiting

cs-admin — Wed, 10 Aug 2011 18:21:00 GMT

One of the most popular speakers in his field, Matthew Adam of NAS Recruitment Communications will share his knowledge during an August 17 webinar offered by Monster Intelligence^®. Adam will discuss the part corporate websites play in attracting and recruiting talent, and offer valuable tips for making any website more effective.

Cleveland, Ohio, NAS Recruitment Communications - August 10, 2011-NAS Recruitment Communications' Matthew Adam, Executive Vice President and Chief Talent Strategist, will share his recruiting expertise with HR professionals during an August 17 webinar presented as part of a webinar series offered by Monster Intelligence^®.

Adam will discuss the value of corporate websites as powerful recruiting tools in his presentation titled Does Your Website Help or Hinder Your Recruitment Goals? During the webinar, he will show how leading-edge organizations design their corporate sites with candidates in mind, offer online strategies that drive jobseekers to corporate websites and provide a peek at the next generation of website development.

"At NAS, we believe one of the best ways we can give back to our industry is to offer our thought leadership to the HR community," said Adam. "And I enjoy sharing my experience and knowledge with others. We hope that these kinds of sessions will increase and improve the dialogue among professionals."

###

For more information, contact:
Matthew Adam
Executive Vice President &
Chief Talent Strategist, Central
513.241.3121
madam@nascruitment.com

NAS Speakers Share Recruiting Insights that Draw Overflow Audiences at NAHCR Conference

cs-admin — Wed, 13 Jul 2011 18:27:00 GMT

Cleveland, Ohio–NAS Recruitment Communications’ Matthew Adam, Executive Vice President and Chief Talent Strategist, and Matt Kaiser, Vice President and Talent Strategist, shared their recruiting expertise with overflow crowds this week at the Image 2011 Conference, presented by the National Association for Health Care Recruitment and held in Raleigh, North Carolina.

Adam discussed the value of corporate websites as powerful recruiting tools in his presentation titled Is Your Website Chasing Away A-Level Talent? He explained how candidates use the information gleaned from websites to evaluate companies as employers, and demonstrated how today’s leading-edge organizations are designing their corporate sites with candidates in mind.

During Kaiser’s presentation, Innovation in Recruitment: Best Practices to Source and Attract Top Talent, he discussed how evolving technology and shifting demographics present both challenges and opportunities for recruiters. Attendees also learned about effective sourcing channels and innovative tools that help attract and engage candidates.

“At NAS, we believe one of the best ways we can give back to our industry is to offer our thought leadership to the HR community,” said Adam. “Both Matt and I enjoy sharing our experience and knowledge with others. We hope that these kinds of sessions will increase and improve the dialogue among professionals.”

The National Association for Health Care Recruitment (NAHCR) is a nonprofit, 1,050-member national professional association that offers information, education and networking opportunities to facility-based health care recruiters and human resource professionals. The organization provides leadership and support for the health care recruiting profession through advocacy, education and professional development.

NAS Recruitment Communications, an agency of McCann Worldgroup, delivers innovative strategies and superior solutions for online and offline candidate engagement, as well as expertise in career site analysis and development, onboarding, employee communications and HR metrics.

NAS Recruitment Communications’ Experts to Speak at NAHCR Conference

cs-admin — Thu, 07 Jul 2011 14:30:00 GMT

Two of the industry's most popular speakers, Matthew Adam and Matt Kaiser of NAS Recruitment Communications, will share their recruiting expertise with HR professionals from across the U.S. at NAHCR's Image 2011 Conference in Raleigh, North Carolina.

Cleveland, Ohio–NAS Recruitment Communications' Matthew Adam, Executive Vice President and Chief Talent Strategist, and Matt Kaiser, Vice President and Talent Strategist, will share their recruiting expertise with HR professionals at the upcoming Image 2011 Conference, presented by the National Association for Health Care Recruitment and held in Raleigh, North Carolina, July 12–15.

Adam will discuss the value of corporate websites as powerful recruiting tools in his presentation titled Is Your Website Chasing Away A-Level Talent? He will explain how candidates use the information gleaned from company sites to evaluate them as employers, and show how today's leading-edge organizations are designing their corporate sites with candidates in mind.

During his presentation, Innovation in Recruitment: Best Practices to Source and Attract Top Talent, Kaiser will talk about how evolving technology and shifting demographics are presenting both challenges and exciting opportunities for recruiters. Attendees can expect to learn about effective sourcing channels and innovative tools that will help them attract and engage candidates.

"At NAS, we believe one of the best ways we can give back to our industry is to offer our thought leadership to the HR community," said Adam. "Both Matt and I enjoy sharing our experience and knowledge with others. We hope that these kinds of sessions will increase and improve the dialogue among professionals."

Representatives from NAS Recruitment Communications will be available at booth #500 during NAHCR's Image 2011 Conference.

Experts from NAS Recruitment Communications Will Speak at Upcoming SHRM Conference

cs-admin — Wed, 18 May 2011 20:14:00 GMT

Two of the industry’s most popular speakers, Matthew Adam and Matt Kaiser of NAS Recruitment Communications, will share their recruiting expertise with HR professionals from across the U.S. at the upcoming SHRM Conference in Las Vegas.

Cleveland, Ohio–NAS Recruitment Communications’ Matthew Adam, Executive Vice President and Chief Talent Strategist, and Matt Kaiser, Vice President and Talent Strategist, will share their recruiting expertise with HR professionals at the upcoming SHRM Annual Conference & Exposition in Las Vegas, Nevada, June 26–29.

Adam will discuss the value of corporate websites as powerful recruiting tools in his presentation titled I Know My Website Stinks. How Do I Fix It? He will explain how candidates use the information gleaned from company sites to evaluate them as employers and show how today’s leading-edge organizations are designing their corporate sites with candidates in mind.

During his presentation, Social Media: The Reinvention of Recruitment, Kaiser will talk about how the social media revolution is changing the way organizations approach business, communication and recruitment. He will also discuss how leading organizations are leveraging social media to reach and attract top talent.

"At NAS, we are always looking for ways to give back, and we believe one of the best ways is to offer our thought leadership to the HR community," said Matthew Adam, Executive Vice President and Chief Talent Strategist for NAS. "Both Matt and I enjoy sharing our experience and knowledge with others. We hope that these kinds of discussions will increase and improve the dialogue across our industry."

Representatives from NAS Recruitment Communications will be available at booth #1922 during the SHRM 2011 Annual Conference.

The Society for Human Resource Management (SHRM) is the world’s largest human resource management association. With more than 240,000 members across the U.S. and around the world, SHRM is focused on serving the needs of HR professionals and advancing the HR profession.

Timely Topics and Industry Expertise Earn NAS Speakers Standing-Room-Only Audiences at SHRM Staffing Conference

cs-admin — Mon, 09 May 2011 17:56:00 GMT

Cleveland, OH, April 29, 2011— Matt Kaiser, Vice President and Talent Strategist, and Jennifer Henley, Executive Director of Business Development and Talent Strategist for NAS Recruitment Communications, shared their expertise with standing-room-only audiences at the recent 2011 SHRM Talent & Staffing Management Conference in San Diego.

In his session titled Innovation in Recruitment: Best practices that will help you source and attract top talent, Kaiser spoke about how to create strategies that will reach preferred candidates, and how organizations can use new technologies and sourcing channels to reach today's increasingly fragmented pool of potential candidates.

During The Mirror Test: Reflecting on what candidates see in you, Henley addressed the impact that candidate experience and perception can have on recruiting success. She also introduced tools and techniques employers can use to create a more positive candidate experience and more successful recruiting results.

"At NAS, we are always looking for ways to give back, and we believe one of the best ways is to offer our thought leadership to the HR community," said Matthew Adam, Executive Vice President and Chief Talent Strategist for NAS. "Both Matt and Jenn enjoy sharing their considerable experience and knowledge with others. It is our hope that these kinds of discussions will lift the dialogue across our entire industry."

The Society for Human Resource Management (SHRM) is the world's largest human resource management association. With more than 240,000 members across the U.S. and around the world, SHRM is focused on serving the needs of HR professionals and advancing the HR profession.

For more information, contact:
Matt Kaiser
Vice President & Talent Strategist, Pacific & Central
858.677.2744
mkaiser@nasrecruitment.com

Jennifer Henley
Executive Director & Talent Strategist, Atlantic
410.280.3503
jhenley@nasrecruitment.com

NAS Recruitment Communications Welcomes Michael Jessup as Director of Business Development in Orlando

cs-admin — Mon, 09 May 2011 17:47:00 GMT

NAS Recruitment Communications is happy to welcome Michael Jessup as its new Director of Business Development for the Orlando office. He will work with clients across the entire state of Florida.

In his new role with NAS, Michael will build and foster strong relationships with clients, provide consultative services, lead employment brand discovery and development, and generate recruiting strategies that will enable employers to connect with candidates using the most effective online and offline channels.

"I feel fortunate to have been given this opportunity at NAS, and to have Florida as my territory," Michael said. "I am also very excited to be part of such a seasoned group of professionals. I welcome the responsibility of building relationships by earning our clients' respect, trust, and their belief in NAS' ability to deliver superior solutions and customer service."

Michael brings more than a dozen years of sales and recruitment experience that includes developing the first ever special recruiting events for government entities, such as the Defense Intelligence Agency, CONUS/OCONUS operations and clandestine field operations. He also served with the U.S. Marine Corps as a Security Force (antiterrorism) noncommissioned officer and attended Central Texas College and the University of Nebraska, where he studied biological science and international communications.

"Michael will be a great asset to our team," said Natalie Corsaro, NAS Vice President, South Central Region. "His background in recruiting, and his work with complex organizations, will be invaluable as our industry continues to evolve."

Reach Michael by phone: 407-226-1133; email: mjessup@nasrecruitment.com; or cell: 941-321-3682.

Please join us in welcoming Michael and wishing him well in this new role.

Clients Win with High-Quality Creative from NAS

cs-admin — Tue, 29 Mar 2011 14:35:00 GMT

Cleveland, OH, March 28, 2011–NAS Recruitment Communications, in support of an ongoing commitment to encourage and recognize outstanding work created on behalf of clients, recently awarded its three highest creative honors. The winners were announced during the company’s annual Business Development Leadership Conference.

NAS’ highest creative accolade, the Eisenberg/Allen Award, went to St. Joseph Health System in Bryan/College Station, Texas, for a body of work that included newly developed employment branding and messaging delivered by means of a comprehensive testimonial campaign, using both print and digital media.

Other top winners included Heinz, winner of the Allen Creative Award for a campus recruiting strategy involving a variety of media, including online, offline and video. Wendy’s received the Eisenberg Creative Award for work that included an employment brand refresh extended via a variety of online and offline channels.

Jim Herringshaw, Vice President of Creative and Interactive Services for NAS, explained the criteria used by the independent panel of judges, “The judges look for the best execution of employment branding concepts in digital, print and broadcast media that result from discovery, demonstrate marketing strategy and integrate closely with each client’s marketing brand.”

Creative Directors Ray Eisenberg and Bob Allen were early and important creative driving forces for NAS Recruitment Communications. The company has been presenting the award named for Ray Eisenberg since his passing in 1983 and the award named for Bob Allen since his retirement in 1999.

NAS Recruitment Communications, an agency of McCann Worldgroup, delivers innovative strategies and superior solutions for online and offline candidate engagement, as well as expertise in career site analysis and development, onboarding, employee communications and HR metrics.

NAS Recruitment Communications Names James Walker Interactive Strategist

cs-admin — Tue, 15 Mar 2011 17:14:00 GMT

Cleveland, Ohio, March 9, 2011—NAS Recruitment Communications, a recruitment advertising and consulting practice with expertise in building successful employment brands and recruitment strategies, has named James Walker as its Interactive Strategist.

In his new role with NAS, Walker will consult with clients nationwide to help them develop and effectively leverage online and social media, analytics, advertising, marketing and web design. He will also represent NAS’ digital capabilities in business presentations and other venues.

“It’s exciting to be a part of the NAS team,” Walker said. “I look forward to creating meaningful and engaging strategy that will further add gloss to our already attractive clients.”

Walker brings more than a decade of experience in disciplines that include marketing, recruitment, brand development and design. The NAS Interactive Strategist is a graduate of the University of Technology, Sydney, in New South Wales, Australia, where he earned a Bachelor of Industrial Design with First Class Honours.

“James will be a great asset to our team,” said Patty Van Leer, NAS Executive Vice President, Creative & Interactive Services. “His extensive background in the development of experiential brands, as well as his work with large companies in the global marketplace, will be invaluable as our industry continues to evolve.”

James Walker may be contacted at:

jwalker@nasrecruitment.com
http://linkedin.com/in/jamesalwalker
Twitter: @jalwalker

NAS unveils 5-step social media strategy management process

cs-admin — Tue, 24 Aug 2010 09:42:00 GMT

DRILL™ will help HR professionals maximize social medias impact on recruitment

Cleveland, OH–NAS Recruitment Communications today announced the release of its 5-step social strategy management process, DRILL™. DRILL–which stands for Define, Research, Initiate, Launch and Learn–helps HR professionals create a seamless and highly-focused plan to target the right audience and engage with users that can extend their brands influence or even be a potential hire.

"Our DRILL process is designed to help organizations adopt a social strategy in a way that is effective without being overwhelming." says Caroline Slomski, Interactive Marketing Strategist for NAS. "Recruiters already have a lot on their plates. Many fear the time investment required. They understand that, to be successful in this space, you have to engage daily and listen constantly. But they dont know how to do that without disrupting their work.

"We do. That is why we developed social media tools such as DRILL and the NAS Social Media Boot Camp that speak directly to the needs of the HR community. Our goal is to help our clients launch social recruitment initiatives that help them cultivate personal interaction with influencers and candidates, rather than simply pushing out job postings."

Social networking is playing an increasingly important role in candidate sourcing. Why? Today, blogs attract a staggering 346 million readers; 700 million photos are being added to Facebook and viewers spend an average of 273.1 minutes watching online videos each month. Social media portals provide companies with a readily available pool of talent. Thats why, according to recent surveys, social networks now lead all other recruiting channels for planned investment by employers. Companies are looking for the most cost-effective, efficient ways to find new talent. And recruiting through social media can provide the return on investment they are looking for.

To find out more about DRILL, NAS social strategy management process, or the NAS Social Media Boot Camp, please contact Patty Van Leer at pvanleer@nasrecruitment.com.

NAS Recruitment Communications welcomes Neil Barbaro as Director of Business Development in Toronto

cs-admin — Tue, 03 Aug 2010 09:27:00 GMT

NAS Recruitment Communications today announced the appointment of Neil Barbaro as Director of Business Development in Toronto. In his new position, Neil will be responsible for generating new business while serving existing accounts in the Toronto/Eastern Canada market.

Neil, a Ryerson University graduate with a degree in Commerce, brings more than 10 years of experience as a media planner for Fortune 500 companies where he devised advertising strategies and marketing campaigns for their products and services.

In his new role, Neil will have numerous opportunities to reenergize the marketplace as he helps HR departments within organizations streamline and maximize their recruitment communication marketing through media planning, campus recruiting marketing, and employment branding.

“We are very excited to have Neil as part of the NAS team. Neil’s passion for our business is backed by the perfect blend of strategic thinking and service aptitude,” said Matthew Adam, NAS Executive Vice President and Chief Talent Strategist. “He will be able to hit the ground running and offer our prospects and clients in that market the very best of our solutions. We are looking forward to great things from Neil.”

Please join us in welcoming Neil and wishing him well as he begins this exciting phase of his career.

NAS Recruitment Communications announces the promotion of Laura McPeck to the role of Talent Strategist

cs-admin — Wed, 02 Jun 2010 09:36:00 GMT

Matthew Adam, NAS Executive Vice President and Chief Talent Strategist, today announced the promotion of Laura McPeck from Director, Business Development to Talent Strategist. In her new role, Laura will make the most of her talents, skills, and 13 years of industry experience, as she develops unique and effective recruiting strategies and targeted solutions for an expanded client base. She will also represent NAS at national events.

Laura, who holds a bachelor’s degree in communications studies from the University of Rhode Island, has extensive industry experience that includes human resource consulting, employment brand development, and client services management. She regularly uses her expertise and insight to help healthcare leaders, global financial institutions, pharmaceutical giants, and other major clients develop successful digital strategies, social media integration, and diversity initiatives, as well as highly effective campus recruiting programs.

“I hold Laura in the highest regard and couldn’t be more thrilled about her promotion,” Matthew Adam said. “She has proven herself many times over, and fostered several of our most sophisticated relationships. Now, Laura has an exciting opportunity to expand her influence to the national stage.”

Please join us in congratulating Laura on her promotion and wishing her well as she begins this exciting new phase in her career.

Creating A Captive Candidate Audience:

cs-admin — Thu, 15 Apr 2010 09:00:00 GMT

Recruitment Expert to Speak at 2010 SHRM Staffing Management Conference

Cleveland, OH (PRWEB) April 15, 2010 – NAS Recruitment Communications VP and Talent Strategist Matt Kaiser will offer HR professionals an interactive program on brand identity and improving recruitment functions at the 2010 SHRM Staffing Management Conference in Lake Buena Vista, Florida. The presentation will be held April 27th, 3:30pm – 4:45pm, at the Walt Disney Swan and Dolphin Resort.

The presentation “Creating a Captivating Candidate Experience” will focus on four key factors: 1) Evaluating an organization from the candidate’s perspective; 2) Learning what factors influence a candidate’s employment decisions; 3) Discovering the tools and techniques to create a compelling candidate experience; and 4) Preparing to engage and capture the best talent.

“The candidate experience you offer has a direct impact on the success of your recruiting efforts,” says Kaiser. “Top candidates may be considering multiple career opportunities from different employers, many of whom claim to offer similar advantages. It’s crucial to understand and effectively communicate a company’s unique employment value proposition in a way that resonates in the marketplace…in other words, to see an organization through a candidate’s eyes.”

Matt Kaiser is a recruitment strategy consultant with more than 13 years of professional experience with Fortune 100 and 500 clients in a variety of industries. An author and experienced keynote speaker, he provides insight on best practices in talent management through engagements at regional and national conferences.

To learn more about NAS Recruitment Communications, or to find the consultant nearest you, visit us online or come by Booth #400 at the 2010 SHRM Staffing Management Conference.

NAS Recruitment Communications part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent.

Recruiting for experienced RN specialties still highly competitive despite the economy

cs-admin — Tue, 06 Apr 2010 09:00:00 GMT

Cleveland, OH (PRWEB) April 6, 2010 – The nation's nursing shortage has become especially acute among specialties. So when Catholic Medical Center (CMC) in Manchester, NH, needed to recruit NICU nurses for its growing women and children’s and Neonatology services—known as “The Mom’s Place” and Special Care Nursery—they expected it to be a challenge.

By partnering with NAS Recruitment Communications, CMC was able to target the right audience segment to make their recruitment campaign a success.

“Even in this economic environment, there are many positions that are difficult to fill due to experience level or specialty,” says Emily Hargrave, Senior Account Manager for NAS Boston. “The pediatric specialties are among them. Although universities with nursing programs are graduating more students, in many cases they have general but not specific training to offer. Our media strategy targeted and engaged experienced neonatal nurses in the region—especially those with an ICU background—and exposed them to the culture and work environment that make this opportunity ‘worth going a little out of their way’. ”

The strategy revolved around an Open House event held at the 330-bed, full-service health care facility in Manchester. Over 1,100 nurses responded to the targeted online and offline media—including print and banners in niche sites and publications, PPC strategies and e-mail blasts —with 398 continuing to the career site prior to the event to apply.

As for the Open House, it exceeded CMC’s expectations, attracting over 125 qualified candidates and resulting in 16 hires to date.

“We feel that the success of the campaign largely had to do with our messaging and marketing to a very specific audience segment.” says Hargrave, “We were able to maximize our client’s recruitment dollar. And when our clients see results, we’re just as happy as they are!”

To learn more about NAS’ targeted recruitment solutions, please contact Boston Senior Account Manager Emily Hargrave at ehargrave@nasrecruitment.com.

NAS helps Dallas area recruiters build the business case for Social Media

cs-admin — Thu, 25 Mar 2010 09:00:00 GMT

Cleveland, OH (PRWEB) March 25, 2010 – Dallas-area hospital system HCA North Texas knew that social media could be an important tool in recruiting top healthcare professionals in today’s competitive market. However, like many other organizations, they found they needed to present a compelling business case and do a fair amount of education to internal stakeholders in order to get the program up and running.

NAS Recruitment Communications helped HCA position their case and overcome objections through a special session of their popular Social Networking Boot Camp, designed for HCA’s IT department. The session helped HCA’s IT team understand the need and get to know the tools available in order to partner with Talent Acquisition to launch this critical initiative.

HCA is not the only organization to face an internal challenge when it comes to utilizing social media. A recent study conducted by Robert Half Technology on social media usage in the workplace found that over half (54%) of those companies surveyed prohibits social media use by employees. But we also know that history repeats itself when it comes to the adoption of new technologies. In the late ‘90s, almost 40% of all companies blocked or restricted their use. Today, you can’t do business without them.

"By scheduling a session specifically for IT, and training them on what HR personnel had learned about Social Media and its potential for recruitment, it is now better equipped to support HCAs social networking recruitment strategy," said Caroline Slomski, Interactive Marketing Specialist for NAS. Because many social networking tools require access that goes outside company firewalls or desktop applications, the collaboration of IT is essential in order for HCA North Texas to successfully use Twitter, Facebook, LinkedIn and other sites to acquire top-level talent.

“Getting key stakeholders on board is integral to the process, and that’s the one of the goals of our Social Networking Boot Camp.”

To learn more about NAS’ Social Networking Boot Camp and its entire line of digital recruitment solutions, please contact Caroline Slomski at cslomski@nasrecruitment.com.

Free webinar to expose secrets to measuring social media strategies for HR

cs-admin — Thu, 18 Mar 2010 09:00:00 GMT

Cleveland, OH (PRWEB) March 18, 2010 –NAS Recruitment Communications will host the third in a series of free webinars for organizations that want to build and maintain a strong recruitment presence through social media strategies.

“Measuring Your Social Media: Discovering What Matters,” will be presented on Wednesday, March 31, 2010 at 10 a.m. PST/1:00 p.m. EST. Registration is free.

HR recruiters in organizations of all sizes are discovering just how essential social media is to today’s sourcing strategy. But being active in the space is only the first step. To achieve optimum results requires careful attention to social media metrics.

In “Measuring Your Social Media: Discovering What Matters.” presenter Kevin Hawkins, Senior Interactive Marketing Strategist with NAS Recruitment Communications will guide participants on the right way to set and measure meaningful metrics that can help them validate their investment.

“Demand is building for social media metrics—especially those proving ROI.” said Hawkins, “But because this space is growing and changing every day, finding the right tools is a challenge –they have to be constantly changing, too. Even the definition of a meaningful social media metric is in flux. That’s why social media requires a unique perspective from traditional analytics to track the effectiveness of an organization’s strategy and efforts.”

“Measuring Your Social Media: Discovering What Matters” will be presented Wednesday, March 31, 2010at 10:00 a.m. PST/1:00 p.m. EST. Early Registration is suggested.

TweetMyJOBS and NAS Recruitment partner to create new job sourcing tool

cs-admin — Tue, 16 Mar 2010 10:13:00 GMT

Charlotte, NC (PRWEB) March 11, 2010 – TweetMyJOBS, the largest and most effective Twitter job board in the world, and NAS Recruitment Communications, a global leader in recruitment advertising and communications, announced today the launch of RecruiterConnect™, a service that automatically delivers job tweets to followers of an organization’s recruiters.

“We’ve partnered with TweetMyJOBS to help our clients push their job openings to Twitter. When we recognized that recruiters had a follower-base that needed to be tapped, it was only natural that we would collaborate with the market leader in this space to meet that need,” said Caroline Slomski, NAS Interactive Marketing Strategist.

“The new RecruiterConnect service connects recruiter profiles to specific job categories and automatically tweets the related posts under the recruiter’s profile as well. Not only is it easier for the recruiter this way, but it guarantees that they will get their opportunities in front of the passive job seeker.”

TweetMyJOBS’ RecruiterConnect dashboard enables companies to identify and segment job postings appropriate for each recruiter by job function and/or geography. When a company posts a job via TweetMyJOBS, that posting is automatically re-tweeted to the appropriate recruiter’s Twitter followers, thereby saving time, expanding the recruiters’ and company’s brand, and reaching more possible candidates.

“Working with NAS has been fantastic,” said Gary Zukowski, Founder and President of TweetMyJOBS. “We are confident that we have built a solution that meets the needs of their clients as well as the recruiting industry in general. Recruiters often have strong relationships with very qualified candidates. This tool allows them to reach these individuals in a very efficient and focused manner.”

In addition to connecting recruiters automatically to potential candidates via Twitter, NAS and TweetMyJOBS plan to include Facebook and LinkedIn functionality by the end of the month. Existing and new NAS clients will have the opportunity to use Recruiter Connect free of charge if they sign up for annual TweetMyJOBS’ electronic integration subscription by August 31, 2010.

To learn more about of RecruiterConnect™, please contact Caroline Slomski at cslomski@nasrecruitment.com.

About NAS Recruitment

About TweetMyJOBS

Based in Charlotte, NC, TweetMyJOBS is the largest Twitter job board and most comprehensive Twitter based recruiting solution in the world. Using its SMART Tweet™ technology, employers can post a job on one of TweetMyJOBS 9000+ Job Channels, which are segmented by industry, job type and industry and a text message notification of the job will instantly be delivered to a job seeker’s cell phone via Twitter.

NAS announces second in webinar series on recruiting through social networks

cs-admin — Tue, 09 Feb 2010 20:40:00 GMT

Cleveland, OH (PRWEB) February 4, 2010 – NAS Recruitment Communications announced that it has opened registration for the second in its highly successful webinar series on HR Recruitment and Social Networks.

“Putting Ideas into Action: How to Launch a Social Strategy,” will be presented on Wednesday, February 24, 2010 at 10 a.m. PST/1:00 p.m. EST. Early online registration is suggested.

The first of the series, “The Recruiting Revolution: Leveraging the Power of Social Media” provided an hour-long primer for HR professionals and others who may be unsure about using social media for recruitment.

Hosted by Matt Kaiser, Vice President and Talent Strategist with NAS Recruitment Communications, the series challenged companies to look at online networking as a means to attracting top level candidates, and provided tips and tools that organizations of every size can implement.

Kaiser is a recruitment strategy consultant with over 13 years’ professional experience with Fortune 100 and 500 clients in a variety of industries. An author and experienced keynote speaker, he will continue to offer insight on best practices in talent management at regional and national conferences in 2010.

As Kaiser pointed out, “The six websites visited most today are social networks, including Twitter, LinkedIn and Facebook. And 63% of companies have increased their social media budgets, despite the recent recession. Human Resources professionals are following the trend, realizing that it has opened up new opportunities for recruitment.”

Hear the webinar “The Recruiting Revolution” in its entirety, and pre-register today to attend “Putting Ideas into Action: How to Launch a Social Strategy” live, Wednesday, February 24, 2010 at 10 a.m. PST/1:00 p.m. EST.

To learn more about NAS’ digital recruitment solutions, visit their website or contact Patty Van Leer at pvanleer@nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent.

NAS Webinar Series Kicks Off with Insights into Social Media.

cs-admin — Mon, 11 Jan 2010 22:30:00 GMT

Cleveland, OH (PRWEB) January 11, 2010 – Wasting no time in the new year, NAS Recruitment Communications will launch a new, informative series of webinars targeting vital issues in HR strategy solutions. Matt Kaiser, Vice President and Talent Strategist, will begin the series with “The Recruiting Revolution: Leveraging the Power of Social Media” on Wednesday, January 20, 2010.

“Social media is not just a fad,” said Kaiser, “it’s a revolution and it’s changing the way our clients are communicating with candidates. Companies are leveraging this space every day to attract and engage talent and it’s becoming a very important part of recruiting.”

This online presentation will focus on how organizations are successfully using tools such as Facebook and Twitter to expand the reach of their employment brands and strengthen their recruitment platforms. In addition to discovering new ways to utilize social media to best effect, webinar attendees will hear about new social media applications and techniques and find how to manage their organization’s online reputation.

“The power has shifted to the people: one person can now influence thousands within a matter of minutes, Kaiser reflected. “In this session, you’ll learn to feel more comfortable in this space, and learn how to use social media to attract targeted talent.”

“The Recruiting Revolution: Leveraging the Power of Social Media” will be presented online January 20, 2010 at 10:00 a.m./PST/1:00 p.m. EST. Early online registration is suggested.

To learn more about NAS Recruitment Communications, visit their website or contact Patty Van Leer at pvanleer@nasrecruitment.com.

RSS Feed Opens Quick Connection to NAS "Talent Talk" Blog

cs-admin — Thu, 07 Jan 2010 07:00:00 GMT

Cleveland, OH (PRWEB) January 7, 2010 –The latest buzz in the recruitment and HR communications industry is “Talent Talk,” the interactive and entertaining blog for new ideas and dialogue recently launched by NAS Recruitment Communications. Citing the importance of sharing information in the evolving economy and the challenges of attracting and recruiting qualified talent, NAS announces multiple ways for viewers to access “Talent Talk” via RSS feed.

In addition to going directly to the active blog site, HR professionals can access “Talent Talk” through Microsoft Outlook, Google Reader and Yahoo! Reader. Sign-up is simple; just click on the orange RSS icon on the “Talent Talk” site and you will be able to customize your access to five NAS contributors, each a specialist in areas affecting online and offline recruitment communications. Postings from views and guest bloggers will also be available.

Providing their unique insights will be Kevin Hawkins, Senior Internet Marketing Specialist; Matt Kaiser, Vice President, Pacific Central & Talent Strategist; Charles Kapec, Senior Creative Strategist; Tara Repucci, Vice President, Northeastern; and Kristine Rhodes, Talent Strategist.

To learn more about NAS Recruitment Communications, visit their website or contact Patty Van Leer at pvanleer@nasrecruitment.com.